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Brand activations are a great way for customers to be engaged and build brand loyalty. They can include a virtual tour, a promo or even a digital experience. This type of marketing is especially beneficial for technology and consumer brands. Activations are used to connect people emotionally to a brand and to create positive feelings. Many times, an activation is a person's first contact with a product, so it's important that it leaves a good impression.

Brand activations can take the form of an isolated experience or campaign, and they are extremely important in creating brand awareness. They can be anything from a large-scale event to simple distribution of samples. All of them require creativity and surprise to connect your brand with your target market.

A successful brand activation event should promote a company's core values, creating loyal customers. An example of this is Ben & Jerry's, which regularly supports environmental causes. A three-day Big Ice Screening Film Festival was held recently. It featured eight films and was made possible by green technologies. By making the event environmentally friendly, Ben & Jerry's was able to generate buzz for its products and the cause it supports.

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