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How Do Backlinks Work? - A Beginner's Guide With Examples

A backlink is a link created when one website links to another. Backlinks are also called "inbound links" or "inbound links." Backlinks are essential to SEO. Tools: Check your backlinks with Link Explorer Backlinks are specifically important for SEO due to the fact that they represent a "vote of confidence" from one website to another. If many sites link to the very same website or website, search engines can infer that material is worth linking to, and for that reason likewise worth emerging on a SERP. Making these backlinks can have a positive result on a website's ranking position or search exposure. in. Making backlinks is a vital element of off-site SEO. New sites or those broadening their keyword footprint might find it tough to understand where to start when it comes to connect structure. That's where competitive backlink research can be found in: By analyzing the backlink profile (the collection of pages and domains connecting to a website) to a rival that's currently ranking well for your target keywords, you can acquire insight about the link structure that might have helped them - a. A backlink is just a link from one site to another. seo. Online search engine like Google use backlink as a ranking signal due to the fact that when one site links to another, it implies they believe the material is notable. High-quality backlinks can assist to increase a website's ranking position and presence in search engine outcomes (SEO).

The Importance Of Backlinks For Seo - Siteguru

The easiest method to consider backlinks would be as discussions among sites. For instance, John is a blogger, and he composes a really intriguing post about a sports occasion. Another blogger, Samantha, links to John's article when sharing her point of view. Given that she blogs about the subject on her well-known online publication website, this develops a backlink to John's post. They do not pass any worth from one website to another. Typically they aren't helpful in improving your search rank or visibility. links are the type of backlink that everyone wants. Simply remember that those originating from appreciated sites hold the most worth (what). This type of backlink can assist improve your online search engine rankings. These links come from suspicious websites or are acquired by breaking the online search engine regards to service (seo). This might trigger Google to punish and even de-index your website. Keep in mind, it's not about the amount of backlinks, however rather the quality that makes the distinction in ranking. Building backlinks to your site takes time and effort. Compose guest posts on other blogs and sites Contact influencers in your specific niche or industry and inform them about a short article on your site that they might want to connect to. Interview influencers in your industry and send them a link, no doubt they will link back to your website - a.

What Are Backlinks? And How To Build Them In 2021 - Backlinko

There are quicker and better tools offered. For instance, by using SEMrush, you can rapidly respond to all 3 of those crucial questions and a lot more. SEMrush has 2 main areas that deal specifically with backlinks. The very first is the Backlink Analytics area which lets you study your competitors, and the 2nd is the Backlink Audit location. Next, SEMrush's Backlink Audit tool checks every backlink and sorts out those that are toxic. By doing this you can discover and disavow harmful backlinks before Google penalizes your website. And one of the finest aspects of SEMrush is it lets you email the toxic website owner right from the user screen. in. Keeping track of your backlink profile will tell you a lot about the worth of your site and is an essential part of your website's SEO technique - is. We hope this guide assisted you learn what are backlinks, and how you can utilize them to grow your website. Backlinksalso referred to as incoming links or external linksrefer to links on one site pointing to another site. Online search engine, like Google or Bing, view backlinks as indicators of quality content that has the support of other websites. Pages with more backlinks can rank higher on SERPs (online search engine results pages).

What Is A Backlink In Seo? - Quora

Backlinks are a critical element of SEO. what. Earning reliable backlinks is one of the most important signals that Google considers for ranking content. We might never know exactly what Google's ranking elements are, however here are a few recommended-best practices. What makes a premium backlink? Trust is a substantial element. If you just have sites that Google considers spammy connecting to your website, it's not most likely to help you much (a). Popularity is another factor to consider. Due to the fact that Google views external links as votes of appeal for a site or website, there is a strong correlation in between websites with lots of (quality) backlinks and greater rankings. This article includes a range of backlinks right off the bat. It links to a news article referencing production delays, the Maserati website, the Grecale SUV landing page, and so on. Below is another example of backlinks on the Oculus "Where to Purchase" page. The buttons connect to Microsoft, Walmart, and so on (seo). Any link from somebody else's site to yours is a backlink, but, as we have actually pointed out, not all links are developed equivalent. Think of ityou would probably rely on a recommendation from somebody you appreciate over someone you've never ever satisfied. Google essentially does the exact same with links. This trust can be found in the type of Page, Rank, one of Google's algorithms that assesses the quality and amount of backlinks pointing to a page.

11 Creative (But 100% White Hat!) Ways To Earn Backlinks In ...

If your website gets backlinks from quality sites pertinent to your industry, it's likely sending out strong signals to Google that your site is considered as an authority in your industry. As pointed out, not all backlinks are the exact same. Let's discover about the various types of backlinks your website can get: We have currently shared that links resemble choose relied on resources, however what if you don't wish to attest a site however still need to connect to it? Nofollow links use the attribute to inform Google and other search engines that they shouldn't pass trust (Page, Rank).

What Is A Backlink In Seo? - Quora

The rel=" sponsored" characteristic stops your site from being adversely affected by these links. So, if you're dealing with an affiliate, you ought to utilize the sponsored characteristic for this backlink. A sponsored backlink appears like this:this is a sponsored link Another of the brand-new link attributes presented in 2019 were UGC (user-generated material) links. The attribute notifies Google that the link has been positioned by a user and not the webmaster - seo backlinks. A UGC backlink looks like this:this is a UGC linkUsers have the ability to post links in the comment areas of blogs or online forums of some websites. what is a backlink. If a site owner selects, they can use the UGC characteristic so Google knows this is a link from a user. Utilizing the Backlink Audit tool, you can see the number of backlinks your website has, the referring domains of those backlinks, the toxicity of those sites, and more - search-engine optimization. The overview page offers you a summary of the necessary information. You can dive deeper into the reports in this tool to view your leading referring domains and view metrics connected to your backlinks, like Authority Rating and Toxicity Rating.

What Is A Backlink, And How Do You Get One?

Editorially put links are basically links that you didn't request. Rather, a website will naturally link to a site as a resource to back up their material. Google extremely values these links. This is due to the fact that they are implied to improve a user's experience rather than manipulate online search engine algorithms. This is an example of an editorially positioned link - backlink. When it concerns seo, backlinks are talked about a lot and are the focus of site owners everywhere. However why are backlinks important? We'll dive into a few of the reasons that you must appreciate incoming links to your site. Backlinks display that you are a relied on authority in your industry and be worthy of to rank at the top for key search terms. Google's spiders (Googlebot) uses links to find new pages on the web this is one of the main methods material is discovered, crawled, and indexed (search engine optimization). One method to consider links is how Google navigates the web.

The Importance Of Backlinks For Seo - Siteguru

Quality links from authoritative and relied on sources help you to rank greater along with help improve your reliability and reliability as a company - seo. Think of it by doing this: let's state you are own a tech start-up. There is a likelihood not too lots of people know about your business (yet). In the most simplistic kind, the function of links is to take web browsers from Page A to Page B, not simply within one website but also in between different sites. While links are now utilized within Google's algorithm, the principle hasn't changed: outstanding links send out important traffic to your page. Google Browse Console will offer you an insight into what your link profile looks like, however it will not supply any information about your competitors. To start, head over to Google Browse Console and log in. Using the left-hand menu, browse towards the bottom of the menu and you'll discover Hyperlinks. backlinking.

What Are Backlinks? And How To Build Them In 2021 - Backlinko

You will have the ability to see insights into:: How lots of external links point to your site.: The pages on your website with the most backlinks pointing to them.: The site which connects to yours the most times - backlinks in seo.: The most typical link anchor text utilized for external links. And due to the fact that you already have a relationship with the site, it's less random and likely more productive than connecting to site owners you do not know. seojet. Many significant media outlets utilize HARO to find quotes and info about different niches. This can be a relatively low-effort way to obtain backlinks, as the sources are actively searching for somebody to cite. Otherwise, it can encounter as spammy and distrustful. Some examples of excellent visitor posts might include joint research study or case research studies. Here are some do's and do n'ts to follow if you wish to experiment with this technique: Submitting your services to niche-specific directoriesor citation structure is a practical regional SEO method that can also build links.

Why Are Backlinks Important? - Moz

Semrush will send your company info to different directory sites and make sure that the information are consistent. If a site currently willingly discusses your website, they may be prepared to link to you. You can utilize the Brand Tracking tool to discover unlinked brand name points out and even get notifications when sites discuss you progressing. Make certain to support your findings with data so that your content is a trusted source. This step resembles the above, but you'll desire to take the next action and pitch to specific publications - seojet. You can utilize a tool like HARO, or a PR software like Prowly (backlinks). Of the billions of pages online, Google and the other online search engine have actually handled the huge job of trying to rank each page for the billions of searches performed every day. Over the last twenty years they have fine-tuned their algorithms to the point of comprehending the intent of the concerns (even if it is simply a one word query), and supplying us with the most appropriate results (search engine optimization).

What Is A Backlink, And How Do You Get One?

They can index a page of material and determine the overall topic of the information but do not always have a strong grasp of the subtleties of language or context from the text. Beyond this, they certainly can't inform simply from reading it how precise or reliable the page is. When one website points out another site and develops a clickable link that takes you to it, this is considered a backlink. It is not merely referencing the site or it's web address. It is the distinction in between: and Ahrefs. com Despite the fact that the first example displays a URL, the search engines do not register this as a backlink, whereas the word that has a link (frequently underlined and in a various color), in fact is a backlink - seo.

what is backlink

1. A backlink is an inbound link to a website
2. Backlinks are also called "inbound links" or "incoming links"
3. Backlinks are important for SEO because they are a ranking factor for search engines
4. Backlinks are created when one website links to another website
5. The more backlinks a website has, the more popular it is
6. Backlinks are also a good way to increase traffic to a website
7. A backlink from a high-quality website is more valuable than a backlink from a low-quality website
8. Backlinks can be created in a number of ways, such as through guest blogging, directory submission, or social media
9. If a website has a lot of backlinks, it may be penalized by Google
10. Backlinks should be built slowly and steadily to avoid penalties

what is a backlink in seo

1. A backlink is an inbound link to a website or web page.
2. The number of backlinks is one indicator of the popularity or importance of that site or page.
3. Backlinks are important for SEO because they are a factor in the algorithm that search engines use to rank websites.
4. A study by Moz found that the number of backlinks is one of the most important factors in ranking.
5. The study found that websites with more backlinks tend to rank higher in search engine results pages.
6. The quality of backlinks is also important. A study by Searchmetrics found that the quality of backlinks is a factor in ranking.
7. The study found that websites with high-quality backlinks tend to rank higher in search engine results pages.
8. Backlinks can be created through a variety of methods, including guest blogging, directory submission, and social media.
9. Creating high-quality backlinks can be difficult and time-consuming.

What Is A Backlink? How To Get More Backlinks - Ahrefs

There are lots of sites that break this concept down and offer great deals of fantastic insight, however for the functions of this discussion, it is simply helpful to understand the terminology and have a fundamental understanding. I am not stating the following is the order in which an online search engine assesses a backlink, I simply find it helpful to describe it in this method so regarding make it a little easier to comprehend and keep in mind. Does it have any significance to the target site? Is it generic, such as "check out site" or is the actual URL utilized to link? https://ahrefs - for seo. com In the case of an image or other component linking to the site, does it have a description in the alternative text? For instance, considering that an image does not have anchor text, alt text is utilized in its absence. seo ranking. Like the days in school, it is not feeling in one's bones the meaning of a word, but whether you can use it in a sentence. build backlinks. Consider the algorithm working in reverse from there. Likewise, is it in the footer, sidebar or right there in the middle of the page material itself? Are the topic of the linking page and the target page comparable? Does it make sense that this page links to that a person? Does the linking page have other sites connecting to it building up its own authority? Having a website that connects to yours that has authority from numerous other sites, specifically if those are also in your industry, offers a backlink that carries a great deal of value and communicates knowledge to yours - backlink strategy.

What Is A Backlink In Seo? - Quora

As in many industries, online marketers can likewise overdo and abuse strategies. Years ago, links were basic and they were all more or less, equal in value. Because of this it became a matter of quantity and not quality. In a really short duration of time, the race was on to develop as many links online as possible. What those details are they have actually kept to themselves, as they often do. Search engine engineers have actually determined a great deal of ways that some marketers attempt to outmaneuver algorithms and make use of easy, unnatural link building strategies to win their website that desirable first position in the SERP's. What couple of individuals beyond the industry understand is that the search engines have actually seen a lot and let us understand that we can be based on penalties for these practices. backlink analysis. It probably would not deserve the risk of having your entire website gotten rid of from Bing! Richard Horvath is the founder of Thee, Digital, a Raleigh based award-winning web design and digital marketing company - backlink analysis. He is happy of his group and the results that they offer to their customers. conversion.

What Is A Backlink? Digital Marketing Terms Explained

Subscribe to the blog to receive updates about: Data-driven content marketing techniques Technical, Mobile & Resident SEO finest practices Industry news and updates Research and developments Opinions expressed by Entrepreneur factors are their own. If you're new to SEO or are just thinking of starting your extremely own site, you most likely have hundreds of questions. seo strategy. One of the most pressing most likely relates to backlinks. If you are going to lead a successful website, you simply need to understand what backlinks are. Let's begin with the very beginning. Backlinks are some of the vital components of a website. To put it merely, whenever one site links to another site, that generates a backlink for the connected site. Backlinks are important considering that they are considered something like a vote of self-confidence by the algorithm.

What Are Backlinks & How To Build Links - Semrush

Related: Backlinks are essential for SEO, which's why you should always aim to have as lots of backlinks from reliable sources as possible having many backlinks signals to Google that different sites consider you a respectable partner (backlink checker). That, in turn, indicates that you have a high opportunity of scoring a better position in Google Search outcomes, which naturally, means more individuals will have the ability to notice and visit your website - nofollow. To start with, there are natural backlinks. Another site provides out with no action on your part. Merely put, the other site links to yours even if the owner or the author of an offered short article believes your content is worth following. How do you produce natural backlinks? The option is easy: You just have to make every effort to produce the highest quality site and material you can. backlink checker. You can, for instance, visitor blog site on another site and use this celebration to promote your web page with a backlink as long as you have the owner's approval. There are also the self-created links. As the name recommends, the only person accountable for their production is you. Naturally, this implies that creating them will be no problem and will just take a couple of moments.

What Are Backlinks And How Do They Work? - Seoclarity

At the fundamental level, the more backlinks you create, the much better - seo ranking. However, as pointed out, not all types of backlinks are of the same value (backlink strategy). The self-created backlinks are certainly of lower significance than the ones you gain naturally, but this is not the only way we classify backlinks. There are several other problems you should take into consideration. Google has its ways of judging whether a given backlink relates to your website's subject, and give out proper rankings. Let's say we are a candy factory, and our backlink comes from a sweet shop then it will be rated as outstanding. Nevertheless, if the backlink comes from a mortar factory, it would be ranked as extremely bad. The term "area" in this case does not explain a real, physical place. So, what does "link area" suggest? This rating measures how "optimal" or "appropriate" the place where we positioned the backlink on our webpage is. Usually, the more visible a backlink would be to a random user, the much better the rating (webpage).

What Is A Backlink, And How Do You Get One?

Lastly, anchor text is also absolutely worth discussing. Anchor text is just formed by the words that show the link within an offered content. It might be used with any given link type, like incoming links and outbound links. The secret to receiving a high anchor text ranking is composing it with significant attention to SEO requirements. Generally, high-quality anchor text should be non-generic and pertinent to the subject (tool). Related: We shared the necessary ideas on what you ought to do to accomplish high-quality SEO backlinks, so let's deal with all the stuff you need to avoid. To start with, do not arbitrarily buy a huge pack of backlinks! Contrary to what the sellers say, this is not a great idea. There's no requirement to rush; concentrate on creating high-quality and significant content and developing relationships with pertinent authorities in your specific niche, and you'll gradually but definitely grow your backlinks and SEO (number). Related: - google.

The Importance Of Backlinks For Seo - Siteguru

Determining how backlinks work has actually become rather of an obstacle worldwide of SEO professionals, masters, and other "mythical animals". Because of that, in this short article you are going to discover whatever about how backlinks work, what they are, and which ones you must look for. And all of this without all the fancy marketing & SEO jargon (I promise ). Let's take this simply one step at a time. Here's what we'll look at today: First of all, we require to quickly specify what backlinks are (domains). From there, we can take a look at how they behave and how they are produced - factors. Next on the list is differentiating in between the different types of links and which ones you can take advantage of. Interesting? Let's go. A backlink includes: The URL that is linked and you will be directed to as soon as you click. This can be another both web page or any other online resource (e. g. a PDF file) The text you click which is called "anchor text". If the link is created on an image, the "alternative text" of the image is utilized as the anchor text (someone).

What Are Backlinks And How They Relate To Seo - Theedigital

In this example, we'll take a look at one of the backlinks our website has from I discovered this link utilizing our Link Tool however you could likewise use any other backlink tool. data. Here's what a backlink looks like on the page itself. And here's what it looks like in the code of the page: Now you can see that in the example above, the anchor text is "Ecommerce SEO". If backlinks are so basic and present everywhere, why are they important? To address this, we need to see precisely how they work. Backlinks resemble peer-reviews for web pages. If a book is being cited sometimes by different relevant and authoritative sources, it is a sign that it contains valuable info. people. However how precisely is this system good? Why would someone link to another websites or resource? Consider this: Belongings pages help the reader resolve their problems much faster, much easier, and much better. And web designers desire their pages to be valuable - tools. By linking to good sources: Web designers help their readers by citing important sources They likewise take advantage of the trust of the source they are refer to Offer their "stamp of approval" to the source they find valuable And therefore, the page they link to advantages as well So, links from other sites are called backlinks - sites.

What Is The Importance Of Backlinks For Seo? - Rivalmind

Hyperlinks are a standard aspect when building a website. They are all over. Backlinks are specifically called 'backlinks' because they connect back to your website from other websites. Simply put, while both internal links and backlinks are structurally the same, they differ in the target website/ web page they link to - domains. And here is an example of that really exact same distinction envisioned: As you can see in the example above, the backlink developed on web page "A" mentions towards webpage "B". For websites "A", that link is an outbound link since it goes out of their site. content. For web page "B", nevertheless, that link is an inbound link because it's being available in from another website. As you can see, the difference in between inbound and outgoing links is technically the viewpoint. authority. It matters whose perspective we're taking. Looking at the relationship in between two websites, the linking website has an outgoing link and the connected site has an inbound link. The bottom line is, having both inbound and outgoing links on a website is typical.

What Is A Backlink? Digital Marketing Terms Explained

But the links that you're actually interested in are incoming links since that indicates other sites are linking to you and passing their Page, Rank worth onto your site. With so many types of links and talks about "worth", is there really any benefit to having backlinks? Let's explore! The main reason is that backlinks inform online search engine your site consists of important material. people. Instead, it also judges whether the websites linking to you are of high or low quality. There are two most essential factors to look out for when getting links: Is it coming from a website with relevant content? Is it coming from a reliable site? In the meantime, simply bear in mind the fact that it is important to prevent spammy and really unimportant links - link building. Stress not we'll look at how to safeguard yourself from those a little later. To comprehend why search engines put such a big focus on backlinks, and why it needs to make up the majority of your effort in online search engine marketing, picture a university library. There are many scientific books, however if there are fifty on the very same subject, how would you categorize which one is the most relevant? Tip: citations.

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What Is A Backlink [+ Why Do They Matter]? - Intergrowth™

If a book is getting cited sometimes by other unimportant (think e (roi). g. vehicle engines vs animal products), we require to see the context, the "why" to effectively evaluate whether there's a real reason for that (page rank). And this is exactly our objective. By comprehending all of this, you will discover discover what links you need to concentrate on. Let's explore that listed below - errors. Both dofollow and nofollow links play a crucial role in how the internet works. Often, you wish to connect to a site due to the fact that you found something intriguing there (best). By doing this, you're telling Google you like what you see, and therefore, this site must get pressed up in the search results page. (also referred to as "follow") are the "initial" type of links that pass value (likewise called To comprehend why dofollow links work by doing this, imagine that while writing a post for your clients you discover a great source - haro. It could be additional product, an evaluation of your product, a case research study or anything else, even one of your own pages - popularity.

What Is A Backlink? Digital Marketing Terms Explained

Naturally, Google wishes to know what the function behind you connecting to another source is. outreach. That's due to the fact that it remains in their finest interest to satisfy not only you as a company but also the/ your end customer. This method they will return and utilize the online search engine once again. Otherwise who will be utilizing the platform? A dofollow link is a method of Google identifying whether the page you're linking to should have worth and for that reason should have to rank greater. menu. It will then prioritize it in search rankings. Your ultimate goal is to get more dofollow links (report). What do they look like? Let's take a look at an example! Here's an example of a dofollow link we received from the site databox. com. The dofollow link put on their site is pointing towards among our pages and looks like this: Here's a screenshot of what it looks like on the page and in the code - keyword research. In this case, databox found our contribution and the resource linked as important, which is why they chose that the link is worthy of to be a dofollow. And as you can see in the example above, the keyword linked is our brand which furthermore informs Google that it's a relevant result.

Why Are Backlinks Important? - Moz

This implies that they were produced with the intent to link to a website however NOT pass Page, Rank worth to it. wordpress. Due to the fact that of that, nofollow links didn't assist you rank greater in Google at least for a long period of time. In the past, Google used to treat nofollow links as a "regulation". State, you're covering something negative that a specific business did. In these cases, using the nofollow quality is an outstanding choice because it informs Google that you point to a website however do NOT always suggest or trust it. influencers. Now, here's an example of what a nofollow appears like where chron. The distinction here originates from the rel="nofollow" attribute. It tells online search engine not to count this link in regards to ranking so they won't pass the worth (link juice). And here's a screenshot of what the nofollow link looks like on the page and in the code. When you compare the link from the example to a dofollow link, you can rapidly see where the distinction is.

What Are Backlinks & How To Build Links - Semrush

And although the link is positioned contextually, is relevant, and the page linked is on the precise same subject, some webmasters selected to nofollow links. For some links there is a specific function to add a nofollow tag for example, affiliate links. Nevertheless, in numerous other sites, this is done by default in the method the site is established. In this case, web designers watch out for damaging their own track record with Google by linking to websites that are not trusted. Any of the sites they connect to can get acquired by another person and the material can be changed to spam - chance. This could harm Chron as well given that in Google's eyes they would be advising irrelevant and spammy sites. To better figure out whether a link is great or bad for you, we made a contrast table in our backlink analysis post which you can use when evaluating each of your backlinks. backlink checker. I recommend that you open and utilize that table every time you're examining your links up until you get used to doing it yourself without the need for assistance.

Backlinks Definition - Seo Glossary - Searchmetrics

com because among our online marketers added to a post they composed (piece). Hubspot itself is a very authoritative site. They rank for lots of posts in the same market like us, and therefore the link is more appropriate in Google's eyes: The link itself is put extremely contextually and the user understands what to anticipate when they click it. The page itself is not "thin" and has practically 3000 words of content on it (btw, I used this tool to inspect the word count on the page). There are top quality, contextual websites connecting to Hubspot's post itself: - clients. And there's many of them: The link is also dofollow which implies it passes complete value: You can see that this link goes straight to our front page. It's essential to bear in mind that you seldom get "ideal case scenarios" with your links. And in any case that is not the point of link structure (answer). You want a natural and diversified profile with some excellent links like the one above (thumb). To find out more about what makes a good (natural) backlink profile, read this section in our guide on effective backlink analysis.

What Are Backlinks And How Do They Work? - Youtube

To give you a much better and more realistic idea, we'll analyze an example of a random mid-sized company's link profile. The website is bloomandwild. com a flower shipment service in the UK. Here's how the circulation of their backlinks appears like: As you can see, about half of their links are not reliable ones. all.

There are many ways to get backlinks, but some are better than others. 1. Guest blogging - This is a great way to get high quality backlinks. Find blogs in your industry that accept guest posts and pitch them a topic that you think would be a good fit. If they accept your guest post, be sure to include 1-2 links back to your website in the author bio section.

A backlink is an incoming hyperlink from one web page to another website and is also known as an inbound link. Backlinks are important for search engine optimization (SEO) because some search engines, like Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. There are a few ways to create backlinks: 1.

A backlink is a link from one website to another. Backlinks are also called "inbound links" or "incoming links." Backlinks are important to SEO (search engine optimization) because they are a signal to search engines that a website is popular and authoritative.

There is no one definitive answer to this question. However, there are some general things to look for that can give you an indication of whether or not your backlinks are working. One thing to look at is the anchor text of your backlinks. If the anchor text is relevant to your site and includes keywords that you are targeting, then it is likely that your backlinks are working.

There are a number of other resources you can consult about backlinks. Here are a few: -The Moz Blog: This blog is a great resource for all things SEO, and backlinks are no exception. You can find articles on everything from how to build backlinks to how to avoid bad backlinks. -The Google Webmaster Central Blog: This blog is run by Google, so you know it's a reliable source of information.