At first light on the Hatta desert route, the horizon looks like a promise. The road runs straight across a quilt of gravel plains and low dunes, arrowing toward the serrated silhouette of the Hajar Mountains. It is a landscape that keeps secrets in its folds-dry riverbeds that run only when the sky remembers rain, hardy ghaf and sidr trees anchoring the sand, old caravan ways braided into the earth. In the chill of dawn, a hot air balloon lies in soft heaps of fabric, a giant sleeping creature about to inhale. The burners cough, then roar. Canvas billows to life. The day begins by rising.
There is a reason balloon pilots prefer these early hours. Before the thermals wake and the winds find their voice, the air is steady, predictable, almost gentle. Heat meets cool in a careful conversation: the burners send flames into the envelope, warming the air within so it becomes lighter than the air without. It is a simple physics lesson made holy by sensation-one moment you're part of the crowd on the desert crust; the next you and the wicker basket have been discreetly unmoored from the world.
Lift-off is a surprise even when you expect it. The ground drops without drama. The balloon's shadow, a fleeting dark coin, skims across the sand and saunters up the side of a dune.
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The road thins to a ribbon; trucks dissolve into toys; the mountains advance like an audience leaning in. Out here, east of Dubai and short of the border, the desert changes its face.
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The austere flats are stippled with shrubs. Dunes that once rolled in tides of ocher commit to their forms, and then the rock takes over-old, folded, seafloor stone shouldered toward the sky by the slow violence of geology. From above, the Hajar range looks less like a wall and more like an argument the earth is still having with itself.
Hot air ballooning can feel like drifting, but it is more deliberate than it seems.
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Pilots read the sky with the patience of gardeners, climbing and descending to find layers of wind moving in different directions, trimming the balloon's path with nothing more than heat and time. On some mornings, you glide above pale sabkha and scrub, close enough to pick out the pale forms of oryx threading between thorn trees, a fox's neat set of tracks fastening one wadi to another, or the brief glint of a falconer's truck far below. On others, the air carries you closer to the outwash plains at the foot of the mountains, where rocky fans catch the morning sun first and throw long, blue-ink shadows toward the emptiness.
The quiet aloft is a kind of gift. There is the occasional rush of fire, a cicada-buzz of radios, and the small creak of ropes, but mostly the desert does its work in silence. That silence changes how you measure distance. Hot air balloon Dubai . Villages near Hatta appear as clusters of green-date palms gathered around wells and irrigation channels, the kind that have fed farms across this region for centuries. Terrace fields cling to slopes where it seems nothing should grow. The Hatta Dam flashes an unlikely turquoise when the angle is right, a mirror held to the sky. Hot air balloon Dubai sunrise thrill Even the road you drove before dawn becomes less a line on a map and more a story about movement and intent.
What a balloon offers, above all, is a re-sorting of scale. The features that dominate a journey by car-the geometry of lanes, the choreography of traffic, the tyranny of time-dissolve into the broader logics of land and weather. You start to see how dunes march in the wind's handwriting, how wadis gather a thousand small cuts into one sure line, how mountains knit together countries and histories. The Hatta route is not only passage; it is threshold, a seam between Arabian desert and mountain spine, between the familiar sprawl of the city and an older, sterner architecture of stone.
Practicalities haunt even the most ethereal experiences, of course. The proximity of international borders and protected lands means balloon flights in this region demand careful permissions and conservative judgment. Launch sites tend to favor open plains where landing options are plenty and the airspace is uncomplicated; many companies base themselves west of the mountains for exactly that reason. The best seasons are the cooler months, when dawn bites your fingers and the desert gives up its heat reluctantly.
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Hot air balloon Dubai celebration tour And there is always the final humility of ballooning: the earth chooses your landing field. Chase crews read tracks like sentences and meet you where wind and pilot agree; sometimes you settle on a roomy gravel flat, sometimes you bump to a cheerful stop in a hardpan clearing watched by curious camels.
Yet these earthly borders and logistics only frame the thing. The substance is the sensation of hovering-of being, for a brief hour, held between gravity and weather, between where you have been and where you might go. It is the way light climbs the ridges one by one, turning the mountains from charcoal to rust to sunlit bone. It is finding, in a place so often caricatured as empty, a fine-grained abundance: the geometry of acacia roots, the tidy lace of tracks at a dune's shoulder, the color vocabulary of rock older than names. It is realizing that the desert is not a blank but a ledger, and the wind is its patient accountant.
When the basket kisses the earth again and knees unbend and burners sigh into quiet, the desert resets to its usual distances. The balloon is folded back into its improbable bag. Hot air balloon Dubai golden dunes The burners cool. Someone hands you a paper cup of cardamom coffee or sweet tea. The road reappears, beckoning west toward the city or east toward the border posts and mountain trails. But for a while, even as the sun climbs and the route fills with weekend adventurers and cyclists and pickup trucks wearing a fine coat of dust, you carry a different map inside you-one drawn in slow arcs and soft corrections, in thermals and trust.
Near the Hatta desert route, a hot air balloon does not so much show you a place as it changes your relationship with it. It reminds you that landscapes are best understood at human speed and in human silence, and that sometimes the surest way to know the ground is to leave it, rise gently above its textures, and let the morning write its truth across your open, astonished gaze.
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About Tourism in Dubai
The Al Fahidi Historical Neighbourhood, also called Al Bastakiya, is Dubai's historic district and major tourist destination.
Tourism in Dubai is a major part of the economy of Dubai. Dubai was the third most visited city in the world in 2023 with 17 million international visitors according to Euromonitor International.[1][2] Dubai hosts more than 800 hotels with more than 150,000 rooms.[3][4]
History
[edit]
The discovery of oil in 1966 kick-started the development of present Dubai, however Sheikh Hamad bin Maktoum (ruler from 1958 till 1990) realised one day Dubai would run out of oil and started building an economy that would outlast it.[5] A quote commonly attributed to Sheikh Rashid reflected his concern that Dubai's oil, which was discovered in 1966 and which began production in 1969, would run out within a few generations. Sheikh Rashid stated "My grandfather rode a camel, my father rode a camel, I drive a Mercedes, my son drives a Land Rover, his son will drive a Land Rover, but his son will ride a camel".[6] Sheikh Rashid realized early he needed to diversify the emirate of Dubai's economy by building on the city's trading history and therefore he set out to establish Dubai as the region's trade and service hub. By 1979, he was successful in establishing the Jebel Ali Port, which became the logical shipping centre for the entire United Arab Emirates and the world's largest man-made port. He also upgraded Dubai International Airport and built the Dubai World Trade Centre, which was then the tallest building in the Middle East. By the end of the 1970s, the stage was set for the diversification of Dubai's economy away from oil and into other areas such as tourism.[7]
In 1989 the Dubai Commerce and Tourism Promotion Board was established, to promote Dubai as a luxury destination for the up-tier market and influential business sectors. In January 1997, it was replaced with the Department of Tourism and Commerce Marketing (DTCM).[8]
In May 2013, the government of Dubai launched the Dubai Tourism Strategy 2020, with the key objective to attract 20 million visitors a year by 2020 and making Dubai a first choice destination for international leisure travellers as well as business travellers.[9] In 2018, the strategy was expanded by setting new goals of attracting 21-23 million visitors in 2022 and 23-25 million visitors by 2025.[10] The key objectives from 2013 and 2018 were not met due to the COVID-19 pandemic.
The need to maintain its tourism industry has hampered Dubai's response to the COVID-19 pandemic.[11] Along with COVID-19 Dubai's tourism sector has also been hurt by a greater international awareness of the status of human rights in the emirate and in particular the treatment of Princess Latifa bint Mohammed Al Maktoum.[12]
In November 2022, Sheikh Mohammed bin Rashid announced a national tourism strategy until 2031. The goal of the strategy is to attract Dh 100 billion in additional tourism investments (so that the tourism sector's contribution will be Dh450bn of Dubai's GDP in 2031) and receive 40 million hotel guests in 2031. The strategy includes 25 initiatives and policies to support the development of the tourism sector in the country.[13]
In April 2025, the Dubai Department of Economy and Tourism introduced a new programme offering media training to students for promotion of tourism in the UAE. Applicants are provided with flights, luxury apartment and three months of income, along with certification from Dubai College of Tourism for posting about traveling experiences in Dubai on social media. According to Middle East Eye, this program aims to whitewash its human rights violations and war crime accusations in Sudan.[14]
Visitors and visitor spending
[edit]
Since 1982, Dubai continued to be one of the fastest growing destinations for tourists. In 2002, visitors were mainly from other Gulf Cooperation Council members which accounted for 34% of tourists, South Asia accounted for 25%, other Arab states 16%, Europe 15%, and Africa 9%. In 2003, revenue from tourism exceeded $1 billion and surpassed oil revenues to directly and indirectly account for over 17% and 28% of GDP respectively.[15]
From January to June 2019 8.36 million international tourists visited Dubai. Most of the visitors were from India (997,000) followed by Saudi Arabia (755,000) and the United Kingdom (586,000).[16]
Mastercard's Global Destination Cities Index 2019 found that tourists spend more in Dubai than in any other country. In 2018, the country topped the list for the fourth year in a row with a total spend of $30.82 billion, a 3.8% increase over 2017 ($29.70 billion). The average spend per day was $553.[17]
In 2019, Dubai attracted a total of 16.73 million tourists, which was an increase of 5.09% on the previous year. However, in 2020, the number of visitors dropped to 5.51 million due to the coronavirus pandemic.[18]
Year
Total
international
visitors [19][20][21][15][22][23]
Increase/decrease
Visitor spending
($m)[24]
1982
374,400
—N/a
1990
632,903
69.04%
1991
716,642
13.23%
1992
944,350
31.77%
1993
1,088,000
15.21%
1994
1,239,000
13.88%
1995
1,601,000
29.22%
632.0
1996
1,768,000
10.43%
743.0
1997
1,792,000
1.36%
814.0
1998
2,184,000
21.88%
859.0
1999
2,481,000
13.60%
893.0
2000
3,027,000
22.01%
1,063.0
2001
3,626,625
19.81%
1,200.0
2002
4,756,280
31.15%
1,332.0
2003
4,980,228
4.71%
1,438.0
2004
5,420,000
8.83%
1,593.0
2005
6,160,003
13.65%
3,218.0
2006
6,441,670
4.57%
4,972.0
2007
6,951,798[25][26]
7.12%
6,072.0
2008
6,996,449[25]
0.64%
7,162.0
2009
7,580,000[27]
8.34%
7,352.0
2010
8,410,000
10.95%
8,577.0
2011
9,910,000
17.84%
9,204.0
2012
10,950,000
10.49%
10,924.0
2013
12,900,000
17.81%
12,389.0
2014
13,200,000
2.33%
15,221.0
2015
14,200,000
7.58%
25,587.1
2016
14,870,000
4.72%
28,657.4
2017
15,790,000
6.19%
29,705.5
2018
15,920,000
0.82%
34,609.5
2019
16,730,000
5.09%
38,413.3
2020
5,510,000[a]
-67.07%
24,615.4
2021
7,280,000[b]
32.12%
2022
14,360,000[28]
97.25%
2023
17,150,000[29]
19.4%
2024
18,720,000[30]
9.2%
Accommodation
[edit]
Main article: List of hotels in Dubai
Burj Al Arab hotel
In the last three years, Dubai saw an increase in 4 and 5 star hotels and number of rooms, but a decrease in standard hotel apartments. The total number of rooms increased by 9,098 from 2015 to 2017, an increase of 9.25%. Prior to the Expo 2020 hotels in Dubai were reducing room rates to stimulate demand as supply accelerated. Based on data of August 2019, Dubai hoteliers reported a 7.6% rise in supply against 7.4% increase in demand.[31] Average room rates stood at AED 486 in June 2019 while in the same month of 2018 average room rates were at 544 AED.[32] In July 2019, Dubai's Jumeirah Group LLC fired 500 people due to a decline in tourism. In the second quarter of 2019, hospitality sector has had the worst quarter since 2009.[33]
Hotel inventory numbers 2014-2023[19]
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
Total 5 star hotels
91
96
103
113
128
134
143
151
157
Total 5 star hotel rooms
31,551
33,122
35,853
38,543
43,133
44,067
47,035
49,585
51,809
Total 4 star hotels
106
112
122
146
158
161
181
189
194
Total 4 star hotel rooms
21,208
22,990
25,289
29,908
33,120
34,905
40,377
42,505
43,283
Total 1-3 star hotels
264
267
260
260
258
225
243
270
274
Total 1-3 star hotel rooms
19,714
21,767
21,591
22,634
24,491
21,732
25,384
28,512
28,789
Total hotel apartments (deluxe/superior)
66
66
65
68
68
74
80
82
85
Total deluxe/superior rooms
9,641
9,519
9,786
10,522
10,520
11,845
12,606
13,113
13,842
Total hotel apartments (standard)
150
140
131
129
129
117
108
112
111
Total standard rooms
16,219
15,447
14,930
14,360
14,856
14,398
12,548
12,781
12,568
Total establishments
657
677
681
681
716
741
711
755
804
821
Total available rooms
92,333
98,333
102,845
107,431
115,967
126,120
126,947
137,950
146,496
150,291
Average occupancy
79%
77%
78%
78%
76%
75%
54%
67%
73%
77%
Visitor Statistics
[edit]
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Rank
Country
6/2023
2022
1
India
1,223,000
1,842,000
5
Russia
616,000
758,000
4
United Kingdom
555,000
1,043,000
3
Saudi Arabia
538,000
1,216,000
2
Oman
511,000
1,311,000
6
United States
362,000
590,000
7
Germany
329,000
422,000
17
China
260,000
177,000
10
Iran
196,000
328,000
13
Israel
196,000
239,000
8
France
180,000
364,000
11
Egypt
168,000
288,000
12
Kuwait
152,000
260,000
9
Pakistan
152,000
356,000
14
Kazakhstan
145,000
234,000
15
Italy
130,000
212,000
19
Philippines
125,000
158,000
16
Australia
121,000
184,000
18
Canada
110,000
158,000
19
Japan
110,000
148,000
Attractions
[edit]
Main article: Tourist attractions in Dubai
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Al Fahidi Fort
Aspects of Dubai's old culture, while occasionally overshadowed by the boom in economic development, can be found by visiting places around the creek, which splits Dubai into two halves, Bur Dubai and Deira. The buildings lining the Bur Dubai side of the Creek provide the main flavor of the old city. Heritage Village is one of the few remaining parts of historical Dubai, containing preserved buildings. The adjoining Diving Village offers exhibits on pearl diving and fishing. The Diving Village forms part of an ambitious plan to turn the entire "Shindagha" area into a cultural city, recreating life in Dubai as it was in days gone by.
Boats on Dubai water line night view
Other attractions include the Sheikh Saeed Al Maktoum House; the Dubai Museum in the restored Al Fahidi Fort, which was erected around 1799; and the Heritage Village of Hatta, situated 115 kilometers southeast of Dubai City in the heart of the rocky Hatta Mountains. The history of the village can be traced back 2000 – 3000 years. It consists of 30 buildings, each differing in size, interior layout and building materials used. Great care was taken to use the same materials as those used when originally built during the renovation such as mud, hay, sandalwood and palm fronds. The Sharia Mosque is an old mosque built in the early 19th century using the same building materials and consists of a large prayer hall, a court and courtyard, minaret and other utility rooms.[34] Other museums include the Al Ahmadiya School.
Shopping
[edit]
Main article: List of shopping malls in Dubai
Dubai Fountain at the Dubai Mall
Dubai has been nicknamed the "shopping capital of the Middle East."[35][36] The city draws large numbers of shopping tourists from countries within the region and from as far as Eastern Europe, Africa and the Indian Subcontinent. Dubai is known for its souk districts. Souk is the Arabic word for market or place where any kind of goods are brought or exchanged. Traditionally, dhows from the Far East, China, Sri Lanka, and India would discharge their cargo and the goods would be bargained over in the souks adjacent to the docks.[37]
Modern shopping malls and boutiques are also found in the city. Dubai Duty Free at Dubai International Airport offers merchandise catering to the multinational passengers using Dubai International Airport. Outside of Duty Free areas and major sales, Dubai has a reputation for being one of the most expensive shopping destinations in the world.[38]
While boutiques, some electronics shops, department stores and supermarkets may operate on a fixed-price basis, most other outlets consider friendly negotiation as a way of life.
Dubai's numerous shopping centres cater for every consumer's need. Cars, clothing, jewellery, electronics, furnishing, sporting equipment and any other goods will all be likely to be under the same roof.[39]
The Dubai Shopping Festival is a month-long festival held during the month of January each year. During the festival the entire emirate becomes one massive shopping mall. Additionally, the festival brings together music shows, art exhibitions, and folk dances.[40]
The Dubai Summer Surprises (DSS) is the summer version of Dubai Shopping Festival held during June, July and August. Dubai Government launched Dubai Summer Surprises in 1998 in order to promote Dubai as a family holiday destination. DSS offers fun, entertainment, food deals and great offers on shopping.
Cultural sensitivity
[edit]
See also: Culture of Dubai
Tourists are required to obey some Muslim religious restrictions in public even if they are not Muslim themselves, such as refraining from eating or drinking in public places in the daytime during Ramadan.[41]
Dubai has a modest dress code as part of its criminal law.[42] Sleeveless tops and short dresses are not encouraged at Dubai Mall.[43][44] Clothes are advised to be in appropriate lengths.[42]
Homosexuality is criminalized in Dubai, including for tourists. However, there is a vibrant underground gay scene in Dubai and authorities do not actively search for homosexuals to enforce the law.[45]
Transportation
[edit]
Main article: Transportation in Dubai
Dubai International Airport is the world's busiest airport by international passenger traffic.
Most capitals and other major cities have direct flights to Dubai. More than 120 airlines operate to and from Dubai International Airport to more than 260 destinations. Dubai International Airport is the world's busiest airport by international passenger traffic.[46] Dubai is also the home base of the airline Emirates, which operates scheduled services to more than 100 destinations.
In June 2009 Emirates designated a special handling area at departures and arrivals for passengers with special needs, allowing wheelchair passengers to receive a more personalized service.[47][better source needed]
The establishment of the first cruise terminal in Dubai in 2001 and the opening of the enhanced New Dubai Cruise Terminal in February 2010 with higher handling capacity has drawn the attention of cruise line operators. Cruises to Dubai sail from: Singapore, Sydney, Athens, Dover, Venice, Cape Town, Civitavecchia, Piraeus, Alexandria, Istanbul, New York City, Southampton, Barcelona, Fort Lauderdale, Miami, Los Angeles, Mumbai, Hong Kong, Shanghai, Monte Carlo, Mombasa, Victoria, and Cairns among others.[48][better source needed]
The United Arab Emirates has a network of roads that connect major towns and villages, including a multi-lane highway between Dubai and Abu Dhabi, with access to and from the bordering countries of Saudi Arabia and Oman. Highways and main roads in Dubai and the United Arab Emirates are designated by an Emirate Route Number. Speed limits are displayed on road signs and are usually 60–80 km/h (37–50 mph) around town and 100–120 km/h (62–75 mph) elsewhere.[49][better source needed]
Dubai ranked third in the best taxi services behind Tokyo and Singapore.[50][better source needed]
Illicit drugs
[edit]
Travelers entering Dubai are warned for harsh penalties regarding illicit drug use or smuggling. Authorities in Dubai use highly sensitive equipment to conduct thorough searches to find trace amount of illegal substances.[51] A senior Dubai judge was quoted on February 11, 2008, by the Dubai City News saying, "These laws help discourage anyone from carrying or using drugs. Even if the quantity of illegal drugs found on someone is 0.05 grams, they will be found guilty. The penalty is a minimum of four years. The message is clear — drugs will not be tolerated."[51]
Health
[edit]
Further information: Healthcare in the United Arab Emirates
No special immunizations are required, but tourists are encouraged to purchase appropriate medical insurance before travelling. Government immunization programs have led to recognition by a travel magazine.[47] As a latest addition to the established modern health care system, Dubai offers online health care contacts of virtually all medical doctors in Dubai.[52]
Sports tourism
[edit]
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Dubai hosts the following international championships:
Dubai World Cup – the richest horse race in the world
Dubai Classic - the golf championship
Barclays Dubai Tennis for both men and women
UIM World Powerboat racing
Rugby Sevens
Dubai International Rally
Dubai Snooker Classic
The UAE Desert Challenge
The Standard Chartered Dubai Marathon
See also
[edit]
United Arab Emirates portal
Wikivoyage has a travel guide for Dubai.
Developments in Dubai
List of development projects in Dubai
List of tourist attractions in the United Arab Emirates
Palm Islands
Notes
[edit]
^Due to the COVID-19 pandemic.
^Due to the COVID-19 pandemic.
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External links
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Visit Dubai Official Instagram
Wikimedia Commons has media related to Tourism in Dubai.
Dubai travel guide from Wikivoyage
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